Introducing the new Nene Park!
Later this month, we are excited to be launching new branding across the whole of Nene Park, to better reflect the nature of the Park in its entirety.
Why are we changing?
As you may already know, we launched a new Master Plan in 2017 that detailed our future development plans up to 2050.
Alongside that work, it was identified that we needed to create a clear identity for Nene Park as a visitor destination - a place which is accessible to all, and which encompasses the entire region Nene Park Trust manages.
And that's not just Ferry Meadows. Nene Park also includes Thorpe Meadows, Orton Mere, Woodston Reach and what we call the Rural Estate out to the west of Ferry Meadows. Why not take the opportunity to explore a bit more of Nene Park next time you visit?
So what does the new brand look like?
Below is the new Nene Park logo:
An evolution of our previous branding, we've retained the link between nature and water in our new logo - the Nene being the body of water that brings Nene Park alive. And the 'circle of life' element has been taken one step further by mimicking the cross section of a tree - the growth lines that show history and age.
We hope you'll agree that this represents an evolution from our existing logo and brand identity - one which will grow with us well into the future.
When will we see the new logo in the Park?
Your first chance to see this in the Park will be on Saturday 20 January where we will be launching our new strategy, outlining our ambitions for the Park over the next ten years.
Come along to Ferry Meadows and Thorpe Meadows to hear more about it! (More details to follow).
Over the coming weeks and months we will be rolling the new brand out across all aspects of the Park, including our social media channels, leaflets, signage and uniforms, as well as launching a brand new website at the end of February - we hope you like it!
Check back here on Saturday 20 January to see our new strategy…